The Workshop on “Why Standards Matter: How IEEE Standards Drive Industry Advancement and Foster Entrepreneurial Success” will be co-located with the IEEE Conference on Standards for Communications and Networking (CSCN 2024), and TELFOR events (sponsored by IEEE and IEEE Region 8) on Wednesday, November 25th in Belgrade, <a href="http://Serbia.Time" target="_blank" title="Serbia.Time">Serbia.Time and Venue:The Workshop will be co-located with the (https://cscn2024.ieee-cscn.org/), and TELFOR events (sponsored by IEEE and IEEE Region 8) on Monday, November 25th in Belgrade, <a href="http://Serbia.Event" target="_blank" title="Serbia.Event">Serbia.Event link:<a href="https://cscn2024.ieee-cscn.org/workshop/standardsList" target="_blank" title="https://cscn2024.ieee-cscn.org/workshop/standardsList">https://cscn2024.ieee-cscn.org/workshop/standardsList of OrganisersCo-chairs:-Dr Mona Ghassemian (IEEE Region 8 Standards Coordination (R8 SC) Chair)-Prof Periklis Chatzimisios (IEEE CSCN 2024 General co-Chair)-Dr Glenn Parsons (IEEE 7 Standards Coordination Chair)-Dr Srikanth Chandrasekaran, Senior Director and Foundational Technologies Practice Lead (IEEE-SA)Organising committee:Dr Tuncer Baykas and Dr Albena Mihovska (R8 SC Committee)Aleksandar Nešković, Chair of TELFOR Steering Committee and Mladen Koprivica, Chair of TELFOR Organizing <a href="http://Committee.Co-sponsored" target="_blank" title="Committee.Co-sponsored">Committee.Co-sponsored by: Region 8, Region 7, R10 and IEEE SAAgenda: Workshop programmeOpening remarks (9:00-9:30)-Region 7 & 8, IEEE SA, Local section representativesPart 1 (9:30-13:00 local time)1. "Introduction to standards and Standardisation procedures"· Speaker: Srikanth Chandrasekaran, Sr. Director and Foundational Technologies Practice Lead (IEEE-SA)2. Interactive Session on "Mars Space Colony game: Change the World, Influencing and Creating Standards"· Instructor: James Irvine, University of Strathclyde, ScotlandPart 2 (14:00-17:00)1. "Overview of engaging and developing standards within IEEE Standards Association"· Speaker: David Law, IEEE-SA Standards Board Chair, IEEE 802.3 Ethernet WG Chair (Hewlett Packard, UK)2. "Time Sensitive Networking (TSN) technologies and standardisation"· Speaker: Glenn Parsons, IEEE 802.1 WG Chair (Ericsson Canada/IEEE R7 SC)3. "The importance of standards in the area of AI & Ethics"· Speaker: Ali Hessami, Lead AI Ethics Assessor, (IEEE P7000 project lead/ Vegasystems, UK)4. "The role of standards for enabling sustainable innovation role of standards in the area of Climate Change"· Speaker: : Irene Kitsara , Director of European Standardization Initiatives, IEEE Technology Centre GmbH, Austria5. Round table discussion on "Standards Enabling Innovation for Industry and Entrepreneurship"· Moderator: Mona Ghassemian, (Huawei UK/IEEE R8 SC) Panelists: All the SpeakersSava centre, Belgrade, Serbia & Montenegro, Serbia & Montenegro, Virtual: https://events.vtools.ieee.org/m/434033